Below are business strategies used by successful companies during economic change.
Restructure your business
Do you have need to expand new products or services? Don’t assume at what customers want and will pay for. Examine your existing sales and talk to living, breathing prospects. What else do they need? What can you provide? What’s the best way to convey solutions to them? What’s going to bring in the most return?
Relax, look carefully at your weakness and strength and potential clients . Promoters may be staying away from your site in flock, but do you think businesses can use the catalog you’ve developed or your skill? If you’ve been advertising products online, could they sell offline, too? And, If you’re not advertising online, why aren’t you?
Put it everything in black and white and look at the numbers. What are the easiest ways to make the most return? What should you be doing on a longer term foundation to make sure your business continues to grow and flourish? Amend your business plan based on your answers, then start to work your plan.
Expand multiple returns streams
Find ways to make revenue. For instance, if you are selling service and if you have a web “content” writer whose market is drying up, hone their skills to write for offline publications, business brochures or technical manuals. Or, learn to do web design and desktop publishing and add those services to the writing services you offer customers. Other types of businesses may consider licensing intellectual property, selling advertising space in their catalog, or renting direct mail lists.
Be Mobile Friendly
Be sure your business can be found easily by people by means of smart phones.
Team up with other vendors for joint sales
Referrals are among the leading sources of new commerce for small businesses. Joint force with other businesses that sell to the same market but don’t directly compete with you. Be in agreement to refer business to one another and link to each others’ web sites. Look at possibilities for joint sales, as well. Doing so may allow you to bid on and win bigger projects than either of you could on your own.
Advertise supplementary products and services to existing customers
Often, the easiest way to bring in new business is to sell additional to your existing client’s. You might be able to advertise more of the same product to the same client, or sell the same merchandise to a diverse division of the corporation. Maintain your eyes and ears open for fresh openings and ensure your clients are conscious of all of your capabilities.
Work Your Contact List
Keeping in touch with your contact as they change will always keep you informed for new sales. Hence, if a contact person at a client company informed you they are leaving the corporation, inquire them for new contact information.
Get Involved in Social Media
Discover out which of the social media sites draws the types of clientele you want to accomplish and then get lively in those channels. Join them, place comments, answer inquiries, start discussions related to your products and industry. If you don’t have time, consider having a trusted personnel to handle social media tasks. Consider advertising on social media sites, too.
Get in touch or call your previous prospects
If business is bigger, the slower they are to move. The project that was put on inaccurate hold before, may become vital this spring. Or, some other project the business is working on may be right up on your path. The more recently you’ve get in touch with a client, the more they’ll remember you- and your number – when they are all set to buy.
Get in touch with previous clients
Never think that a client who stopped buying from you in the past will in no way buy or engage with you again. Client’s need and circumstances will always change, just as yours will. The businesses that didn’t renew their contract years ago for the reason that of changing priorities may have changed their path once again and can be a good prospective client now. Clients who went with a lower-priced contender may be frustrated with the value or rather service and be open to a call from you today.